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The growing demand for the screen protector in smartphones, including premium products such as iPhone and Samsung Galaxy Note series is estimated to tremendously boost market growth.
Furthermore, repurchase of the screen protectors during the life of the smartphone will stimulate market demand.
Smartphones are used by an enormous number of people around the globe. Their rising usage have led to the development of various additional products which enhance the overall functioning of the smartphone device. One such product is the smartphone screen protector which, as the name suggests, protects the mobile phone screen from scratches and related damage.
Different types of smartphone screen protectors offer different functions beyond protection from scratches. The ultra-clear smartphone screen guard is “glass like” and transparent with no clarity loss, thereby providing a perfect view. Scratch-resistant covers, UV protection, and backing of a non-resinous silicone are the salient features of an ultra-clear screen protector. The anti-glare smartphone screen shield, on the other hand, is beneficial to those who often use their devices outdoors. These are equipped with anti-reflective coating (AR) which eliminates the reflection of light. Some anti-glare screen protectors also provide anti-fingerprint covering.
The privacy variety shields the user’s information from others while s/he happens to be looking at it. Text and images are only visible when seen from a straight angle – when viewed from any other direction, the screen appears black. Mirror smartphone screen shields are yet another type of smartphone screen protectors that are useful and attractive, as they entirely transform the screen into glass when it is not being used.
The mobile accessories market - the Smartphone Multiplier
There are over 3.3 billion smartphone users in the world today.
At the moment, the smartphones themselves contribute over half the market value, estimated to pull in $944 billion in total revenue in 2020. Despite the continued hype surrounding the release of new models, global unit shipments of smartphone devices appears to have reached a saturation point, due to a lack of product innovation compared to the last years and simply because people are simply holding onto their devices for longer than in the past.
What is a “Smartphone Multiplier”?
People think about smartphones when they think about the smartphone market, but an equally important part of the equation is the numerous accessories, apps and complementary devices that help us stay connected with the digital world.
The ecosystem of these products and services are known as smartphone multipliers.
According to Deloitte, this ecosystem will drive $459 billion of revenues in 2020, an impressive 15% increase from the prior year.
Mobile accessories are the third-largest subcategory in the smartphone multiplier market, after the mobile advertising and apps market. The smartphone multiplier market becomes a thriving economy that could soon surpass the smartphones themselves in terms of revenue. Accessories such as cases, now outsell many other major hardware categories, including tablets, game consoles, and VR helmets. As a result, smartphone multipliers will continue to evolve and flourish, presenting a unique opportunity for investors and businesses. Altogether, it’s expected that the smartphone multiplier market will grow between 5 and 10% annually through 2023, likely propelling the entire smartphone economy past the $1 trillion benchmark in the coming years.
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